№ 4/2012

Under the conditions of globalization on the market of goods and services, the question of the formation of an efficient business, and the balance between the volumes of supply and demand require better understanding of the nature of economic reforms, calculation of future incomes, and anticipation of the efficiency of investment activities and innovations. Thus appears the need of a better calculation of the system of economic indicators, which has been recently complemented with calculation of different types of multipliers of investment effect.
With regard to the specific features of such a special area as tourism, saturation of the sector with diverse production facilities, increased role of intermediation and widespread virtualization of the technological processes, it becomes increasingly difficult to define the contribution of each segment of the tourism industry in the formation of aggregate incomes.
For a long time, economic science has been trying to define and more exactly calculate the multiplier effect in the tourism economy. Therefore the article’s objective is defining a system of interconnected indicators making up a formalized set of tools for the calculation multiplied and overmultiplied incomes from tourism activities.
In the course of the justification of the results, the author used the methods of systemic, structural-and-functional and multidimensional statistical analysis, economic and mathematical modeling, programming and forecasting.
The article systemizes various types of innovations, provides a theoretical and methodological basis for the creation of a platform for individual innovation types, analyzes the influence of various factors on the efficiency of innovative processes in tourism; justifies a mechanism for the formation of different types of multipliers in tourism in the light of the tendencies of globalization, consolidation of the tourism operators business, formation of overmultiplied additional incomes of tourist companies at the expense of non-material assets such as reputation capital, innovative, communicative and synergetic potential. The author introduces, in the scientific use, the notion of “innovation multiplier”.

Keywords:multipliers in tourism, consolidation of tourism operator business, overmultiplied additional incomes of tourism companies, non-material assets, reputation capital, innovative potential, communicative potential, synergetic potential, innovation multi